- Branding of the City of Pula is a permanent living process that monitors and develops cultural, economic, tourist and general social pulse of the city. As a combination of town's traditional character and contemporary design, yellow plus (derived from the cross on the coat of arms of the City of Pula) is an icon of positive sign through which the combination of old and new is activated and practically applied. Pula branding won the 2010 Rebrand 100 Global Award and Gold ADCC Award 2010.
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